People do what they want to do, but we need to bear this in mind - and I'm not talking necessarily about today's game.
We want lower prices, and in fairness today's game is quite expensive, but in general if we want cheaper prices then we're going to have to turn up in bigger numbers.
And that basically means bringing someone with us.
Friends, family, colleagues, people who've drifted away.
I wrote to the Trust a few weeks ago, and they told me that they are going to attempt to boost crowds, and we'll need to give them a hand.